Tokuyama Dental is Tokuyama Corporation’s subsidiary company. Tokuyama Corporation has been a top chemical company in Japan since established in 1918. However, Tokuyama Dental America hasn’t been well known in the U.S. and Canada markets since launched more than 20 years ago.
Tokuyama Dental America hired me to start the first and new in-house Creative Service department. Using my skill and expertise, it was my mission to increase awareness of Tokuyama’s prestigious brand and superior products. However, they were desperate in need of rebranding in order to gain recognition in the U.S. and Canada markets. Working closely with marketing team, I project managed, art directed and designed all Tokuyama’s marketing corporate materials including rebranding identity package, company catalogs, company product pictograms, advertising campaigns, design e-commerce corporate website, brand guides and media guides.
At the end, Tokuyama Dental America was able to earn trust and strong brand recognition in the U.S. and Canada markets.