Art direction, design, production for quarterly promotion campaign for in-store POP, employee T-shirt.
Every quarter, Wetzel promoted different products. My role was to come up with new look and feel of in-store posters, counter card and other types of POPs. For examples, a new product like Wetzel Dog Bite, I have to design new Wetzel man. I also wrote a headline for one of the posters. Always keeping fun, colorful, playful spirit for this brand.